FOR IMMEDIATE RELEASE - July 4, 2008
WORLD ACCLAIMED ARTIST RASSOULI MOVES FROM CANVAS TO "ART ON COTTON" AND ENTERS THE WORLD OF FASHION...
”Art on Cotton” will be introduced to the world of women's fashions at www.rassoulifashions.com featuring Art Tops®, a designer line of fashion active wear for women.
Magnificent and highly-treasured Rassouli "Oil on Canvas" has been transformed into vibrant hues, tones and overlapping colors to create "Art on Cotton" to be known around the world as: Art Tops®.
Art Tops® Utilizes Interactive Convergence…..
A highly-respected private marketing firm that specializes in new product introduction and e-Commerce will introduce Rassouli Fashions.
The team will implement the strategy known as "Interactive Convergence" to market this unique fashion line. Convergence of television linked to the Internet and linked again to retail provides the ability to promote Art Tops® awareness level to millions of consumers in an afternoon.
Bank of America Merchant Services…..
Rassouli Fashions recently authorized a silent launch to guarantee that the creation of each individual Art Tops® garment worked flawlessly. The consumer has the opportunity to choose from six (6) Rassouli art designs in six (6) styles in multiple colors and sizes. Once the final selection is made it will be beautifully gift wrapped and sent as that special "Gift of Passion." To insure consumer confidence in purchasing online, Rassouli Fashions has joined forces with www.bankofamerica.com merchant services and www.authorize.net to handle all online transactions efficiently and securely.
Art Tops® Models a Key to Promoting Rassouli Fashions…..
Rassouli Fashions LLC has created the exciting promotional concept of Art Tops® Models. To create the "buzz" the website: www.arttops.net was designed as a literal "clearing house" for casting directors. Photos and video can be uploaded to the site where the girls will be professionally introduced to the decision makers in the modeling and entertainment industries. Art Tops® models will be given the necessary exposure to join in the selection process and hopefully participate as an "Extra" in any new movie, television series or film that is being produced in their area. Most importantly, there are no fees to join, no talent commissions to be paid; exposure on the website www.arttops.net is free. The only “admission fee” is wearing an Art Tops® fashion top to the photo shoot.
Rassouli Fashions Launches Multi-Million Dollar Affiliate Program…..
www.rassoulifashions.com has launched a proactively managed affiliate program. The affiliate department will capitalize on "Affiliate Forums," targeted e-mail and a strong P.R. campaign. In addition there is a strong inclination to join a major affiliate aggregator such as www.linkshare.com or e-Bay's new affiliate program: River Project.
Head of affiliate marketing was quoted as saying: "We are offering top commissions in the apparel industry, a ninety-day cookie and a guaranteed check every thirty days. More importantly, we offer a live person in conjunction with www.liveperson.com instead of a standard e-mail response or auto-responder. We intend to lead the field in affiliate marketing and consumer satisfaction.”
Major South Florida Fashion Retailer to Become Part of Convergence…..
With negotiations underway to secure a major fashion retailer, Rassouli Fashions LLC will proceed with TV storyboards for local programming while the creative team develops what will be billed as "Welcome to the Genius that is Rassouli.” Multiple art on canvas will be on display in the active wear department; Art Tops® Models will be in attendance to illustrate the elegance and superb quality of the garments; and the event will culminate with a "Body Painting" by Rassouli himself.
Since South Beach is a “kissin’ cousin” to Boca Raton, this will be a wonderful opportunity for the art world to once again join hands with the fashion world. The theme being considered for the event is appropriately named: “In Honor of the Romanticism, Sensuality and Spirituality in All of Us.”
Ensemble Marketing Strategy Emerges…..
According DreamSpeak’s senior strategist, Rassouli designs will be integrated not only into "Art on Cotton" but will also be embroidered into a spectacular creation for women’s designer jeans.
To round out the product line, Rassouli art will find itself adorning exquisite glass decanters encased in bamboo and gracefully announcing that Rassouli has expanded into the realm of fragrance.
A Special Thanks…..
A very special thanks goes out to Nancy and the extraordinary group of professionals at: www.tformation.com for having converted Rassouli’s brushstrokes to cotton. They are perhaps the finest screen printers on textiles in the nation. "It's as if the artist had hand-painted each Art Top® personally.”
Stay Tuned…..
It will start to get really interesting. See you online. Comments may be directed to: williamcamelot@rassoulifashions.com
Media Contact:
Jeffrey C. Scott, Director of Public Relations
Phone: (505) 903-2930
e-Mail: JeffreyScott@rassoulifashions.com
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